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Ticketing on your own website instead of through a platform.

For cinemas, theatres and event organisers: why a ticketing system of your own with seat booking pays off, what it can do, and what it costs.

SSilvio De Maeyer1 October 2026 · 3 min read
In short
  • Ticketing platforms keep a share of every ticket, and your visitors buy on another website.
  • With a ticketing system of your own, your visitors and your data stay with you.
  • Seat booking on the plan of your own venue, scannable tickets and discount codes are all possible.
  • After delivery the system is fully yours, and it comes with you when you change websites.
  • A custom build starts from €2,500.
In this article
  1. What a ticketing platform costs you
  2. What a ticketing system of your own can do
  3. Platform or your own system?
  4. Fully yours
  5. What does it cost?
  6. How we go about it
  7. Frequently asked questions
0%commission per ticket
100%yours after delivery
€2,500starting price for a custom build, paid once

What a ticketing platform costs you

A ticketing platform is quick to set up. But it keeps a share of every ticket, or charges your visitor a fee per ticket. And your visitors buy their ticket on another website, in the platform's house style.

There is more: the platform knows who your audience is better than you do. That makes it harder to reach your visitors yourself for your next show.

Your audience is the most important thing you have. Don't leave it with someone else.

What a ticketing system of your own can do

Seat booking on your own seating plan

Your visitor chooses their own seat on a plan of your venue, with stalls, balcony, wheelchair spaces and fixed rows. Exactly as your venue is laid out.

Ticket types and limited numbers

Early bird, day tickets, combined tickets or group rates, each with its own price and its own number available. Sold out means sold out.

Scannable tickets

Every ticket gets a code. At the door you scan with a phone, with no extra devices and no lists.

Paying by Bancontact, iDEAL and card

Through Mollie, with the money going straight into your account.

In any language

Your visitors choose their own language and go through everything in that language, right up to the confirmation email.

Platform or your own system?

A ticketing platformA system of your own
Cost per ticketCommission or service feeNo commission
Where your visitor buysOn the platform's websiteOn your own website
Seating planStandardYour own venue, row by row
Visitor dataWith the platformWith you
Fitting it to your venueLimitedBuilt around how you work

Fully yours

A ticketing system we build to measure is fully yours after delivery: the code, the data and your visitors. If you ever have a new website made, you simply take your ticketing with you.

You also choose where it runs: built into your existing website, as a web app of its own on your domain, and hosted by us or in your own environment.

What does it cost?

A custom build starts from €2,500, paid once. The price depends on what you need, such as the number of venues, ticket types or integrations with your till. You get a proposal with a clear price up front.

How we go about it

  1. 1A conversation about your venue, your shows and how you sell today.
  2. 2A proposal with what we will build, what it costs and when it goes live.
  3. 3A design, so you can see how your visitors will buy.
  4. 4Building and testing, together with you.
  5. 5Live, and after that we stay available to keep building.
Need something built to measure?

We build it around how you work, in any language, and after delivery it is fully yours.

Frequently asked questions

What does a ticketing system of your own cost?

A custom build starts from €2,500, paid once. The price depends on your venue and what you need. You get a proposal with a clear price up front.

Can visitors choose their seat on the plan of our venue?

Yes. We recreate the plan of your own venue, with stalls, balcony, wheelchair spaces and fixed rows.

How do we check tickets at the door?

Every ticket gets a code that you scan with a phone. You don't need any extra devices.

Does the ticketing work in more than one language?

Yes. Your visitors choose their own language and go through everything in that language, right up to the confirmation email.

Is the system ours after delivery?

Yes. The code, the data and your visitors are yours. If you ever have a new website made, you take your ticketing with you.

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Written by Silvio De Maeyer

Founder of Bookable. Questions about this article or about your own business? Send a message whenever you like. A real person replies, within 24 hours.

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