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A website with a booking system, or just a booking button?

Not every business needs a full website to get online bookings. Sometimes a button is enough, sometimes a mini website, and sometimes a proper website with a booking system pays off. Here is how to choose what suits you.

SSilvio De Maeyer1 October 2026 · 4 min read
In short
  • If you already have a website, a booking button or an embedded form is enough.
  • If you don't have a website yet, a mini website with your services is often all you need.
  • If you want to be found on Google, a full website with a page for each service pays off.
  • With Bookable, the form and the mini website come with every plan.
In this article
  1. Three situations, three solutions
  2. You already have a website
  3. You don't have a website yet
  4. You want to be found on Google
  5. Decide in three questions
  6. Frequently asked questions

Three situations, three solutions

Your situationWhat you needCost
You already have a websiteA booking button or an embedded formIncluded in your plan
You don't have a website yetA mini website with your services and a button to bookIncluded in your plan
You want to be found on GoogleA full website with a booking systemCustom build, with a fixed price agreed in advance

You already have a website

Then you don't need a new website. You get your own booking link, and you can use it in two ways.

A booking button

The quickest way. You put a "Book an appointment" button on your website and link it to your booking link. Your client clicks and lands on your booking page.

The form embedded in your page

With a small snippet of code, you embed the form directly in a page of your website. Your client books without leaving your site.

That works on WordPress, Wix, Squarespace, Shopify and any other website. In WordPress you use the Custom HTML block, in Wix the Embed Code element and in Squarespace a Code Block. Note: on Squarespace, embedding code is only available on the paid plans. The steps for each platform are in the help centre.

You don't have a website yet

Plenty of businesses work with Instagram alone. In that case a full website isn't always necessary. A mini website is often enough: one page with your name and logo, your services with their prices, a few photos, your address, your opening hours and a button to book.

With Bookable, that mini website comes with every plan. You fill in your details, and your page is online. You put the link in your Instagram bio, on your Google Business Profile or on a business card.

Not having a website is no reason to miss out on online bookings.

You want to be found on Google

If you want new clients to find you when they search for a nail studio, a physiotherapist or a hairdresser near them, a full website pays off. A website like that has:

  • your own domain name and your own branding
  • a page for each service, so Google knows what you offer
  • your town and your region in your copy
  • a booking button on every page
  • a link to your Google Business Profile

We build a website with a booking system to measure, with Bookable built in. You get a proposal with a fixed price in advance. You can read more on the website with booking system page.

Try Bookable free for 14 days.
  • No card needed
  • No commission
  • Cancel monthly

Decide in three questions

  1. 1Do you already have a website you are happy with? Then choose a button or an embedded form.
  2. 2No website, and your clients mainly come through Instagram or word of mouth? Then choose the mini website.
  3. 3Do you want new clients through Google? Then choose a full website with a booking system.

Frequently asked questions

Can I add a booking system to my existing website?

Yes. With a button to your booking link, or with the form embedded in your page. That works on WordPress, Wix, Squarespace, Shopify and any other website.

Do I need a website to get online bookings?

No. With your booking link and the mini website, clients can book even if you don't have a website of your own, for example through your Instagram bio or your Google Business Profile.

What does a website with a booking system cost?

A website is a custom build. The price depends on what you need, such as the number of pages, and you get a proposal with a fixed price in advance. The booking system is Bookable, from €29 a month.

Does the embedded form also work on a phone?

Yes. The form adapts to any screen width. That matters, because most appointments are booked on a phone.

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Written by Silvio De Maeyer

Founder of Bookable. Questions about this article or about your own business? Send a message whenever you like. A real person replies, within 24 hours.

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